The Dip by Seth Godin
February 18, 2008 jolyntan
Hi i’m back with my monthly update! I read this really really thin, small book i borrowed from my school library, by using my ever first request through NUS library service. I must say it is really efficient and they reserved the book for 1 wk( for me! What a privilege). I’d borrowed yakuza moon, but i’m the no. 7th, in the queue.. guess how long it is gonna take!
Okay.. basically the book is about when to quit and when to stick.
He mentioned about 3 different kinds of curves that can be applied to life.
1. The dip
Don’t ride the dip, lean into the dip. Don’t buckle down and survive it, push harder, changing the rules as they go.
2. Deadend (cul-de-sac)
Realize its existence, embrace the fact that when you find one, get off it fast. Stick with the dips that are likely to pan out and quite the cul-de-sac to focus your resources.
3. The cliff (which is rare but scary)
The pain of quiting just getting bigger and by spoon feed you with little bits of improvements everyday, waiting to trip you up.
All the 3 curves apply to the things you do in life. The 3 curves are to be plotted against result and effort. First part of the book convince you how being the best in the world is over-rated. The dip creates scarcity and scarcity creates value.
It is the incredible difficult challenge(the dips) that gives you the opportunity to pull ahead. In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition. If adversity also causes you to quit, thought, it is all for nothing. You get what you deserve when you embrace the dip and threat. It is like the opportunity that it recall is.
Tune in for more:
The lie of diversification
Superstar thinking
Seeing the curve in advance
The big opportunity
Average is for loser
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